In the story line of the popular fairy tale, The Emperor’s New Clothes, the tailors certainly marketed their product well to their target audience, the emperor and palace staff.
But the populace was quick to notice what was really beneath the transparent gossamer robes and laugh.
The innocent child was quick to shout out, “but he isn’t wearing any clothes!” So it is surely best now as it was then, not to focus marketing on deception.
Each new generation will ever be first to catch a lie, however well concealed and accepted it has become by older generations.
For example, the recent Oscar-nominated Continue reading “Transparency, The Emperor’s New Clothes and the Naked Truth”